Bell Let’s Talk
Overview
In 2020, I worked with the Bell Let’s Talk SMEs to develop a course for Bell’s retail training onboarding program. This module was part of a campaign to increase awareness about Bell Let’s Talk amongst Bell retail employees and was launched to all front-line employees just prior to Bell Let’s Talk day.
- Responsibilities: Instructional Design, eLearning Development
- Target Audience: Front-line employees in Bell Mobility, Virgin Mobile and The Source retail stores
- Tools Used: Articulate Storyline, Adobe Creative Cloud
- Learning Management System: Axonify Learning Platform
- Year: 2020
Instructional Design
The stakeholders I worked with on this project provided me with content, images, and videos from the 2020 Bell Let’s Talk campaign. I wrote the learning objectives to outline what I wanted learners to know after completing the module and sourced content from the resources and assets provided to support them.
Because we used Axonify as an LMS, the course was developed as a microlearning module and the assessment consisted of multiple choice/multiple answer or matching questions to provide a summative assessment for the topic as well as questions for the platform to use for spaced repetition and reinforcement. The assessment questions were designed to reveal whether learners had achieved the learning objectives.
This course required me to provide regular status updates for the stakeholders and SMEs involved with the project and to obtain sign-offs at each stage of design and development.
eLearning Development
I used Articulate Storyline to develop the module. Our learners were encouraged to use the Axonify app on their smartphones to complete their daily training so the module was developed in mobile dimensions.
I sourced the images from the Bell Let’s Talk campaign and designed any additional images and icons using Adobe Illustrator and Photoshop. I added captions to the videos in Adobe Premiere Pro.
